£65,000 | Hybrid – 3 days onsite in London ( near Farringdon) or at a Village location, 2 days from home

AEM Living brings together three distinctive retirement living brands – Audley Villages, Mayfield Villages and Elysian Residences – united by a shared commitment to delivering exceptional living experiences.

Across our growing portfolio of luxury retirement villages and residences, we create beautiful places where our owners can enjoy independent living in their own homes, with access to outstanding hospitality, leisure, wellbeing and lifestyle services.

As we continue to bring our brands together and strengthen our position in the luxury retirement living market, we're looking for a talented Senior Marketing Manager to help shape our marketing strategy, build brand awareness and drive customer engagement and commercial growth.

This is an exciting opportunity to join AEM Living at a pivotal stage in our journey, working across a portfolio of established and emerging brands to help us reach new audiences, strengthen our market presence and support the continued success of our villages.

The Senior Marketing Manager will be responsible for developing and executing marketing strategies that drive customer demand, acquisition, and retention across both online and offline channels. This role ensures consistent and effective brand delivery across all customer touchpoints while supporting the full lifecycle of bringing new and existing properties to market. With a focus on impactful, measurable campaigns, the Senior Marketing Manager will implement initiatives that strengthen brand visibility, attract new customers, and build long-term loyalty.

Key Responsibilities

• Develop and lead integrated marketing strategies that deliver commercial growth, aligned with the organisation’s objectives.
• Plan, implement, and evaluate marketing campaigns across online and offline channels to maximise customer engagement and acquisition.
• Oversee the full marketing lifecycle for new and existing property launches, from campaign strategy through to analysis and reporting.
• Ensure consistent application of brand identity and messaging across all external communications and materials and ensure a consistent approach across all sites
• Manage digital marketing activity including website, SEO, social media, paid advertising, and CRM, optimising performance for measurable outcomes.
• Lead market research, competitor analysis, and customer insight gathering to inform campaign strategy and positioning.
• Work closely with sales, operations, and development teams to align marketing initiatives with business priorities.
• Manage relationships with external agencies, suppliers, and partners to deliver creative and effective campaigns.
• Monitor and report on campaign ROI, customer acquisition costs, conversion rates, and retention metrics
• Manage marketing budgets effectively, ensuring cost efficiency while maximising campaign impact.

• Lead, mentor, and develop marketing staff, fostering creativity, performance, and continuous improvement.

Reporting To : Director of Marketing

Qualifications:

• Degree in Marketing, Business, Communications, or related discipline.
• Professional marketing qualification (e.g. CIM, IDM) desirable.
Experience
• Significant experience in marketing management, ideally within real estate, property, or consumer-focused sectors.
• Proven track record of developing and executing integrated marketing campaigns across both digital and traditional channels.
• Experience managing the marketing lifecycle of product or property launches.
• Strong background in digital marketing, including SEO, PPC, CRM, email, and social media.
• Demonstrable success in brand management, customer engagement, and demand generation.
• Experience managing and developing internal teams as well as external agency relationships.
• Commercially minded, with a strong grounding in campaign analytics and performance measurement.

Skills & Attributes:

• Strategic thinker with strong creative and analytical ability.
• Excellent communication and presentation skills, both written and verbal.
• Highly organised, with exceptional project management skills and the ability to juggle deadlines.
• Strong leadership qualities, with the ability to inspire, mentor, and get the best from teams.
• Commercial awareness and ability to link marketing activity directly to business outcomes.
Senior Marketing Manager – Job Description
• Proactive, results-driven, and resilient in a fast-moving environment.
• Passionate about customer engagement, brand impact, and delivering measurable value.

AEM Living is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also ‘DE&I policy/statement’